Climbing Together


Let’s face it.  You’ve navigated a lot of obstacles and challenges over the past two years, and you’ve done so with remarkable resilience and courage.

And now?  Now it’s time to RISE.  

RISE with us at CHOC Fall Regionals as we…


REVITALIZE our passion to authentically engage with our guests, staff, and teams…

INSPIRE through stories and speakers that will transform the way we do business…

STRATEGIZE how we will shape our future together…

ENERGIZE around the momentum only CHOC can create.


CHOC’s Fall Regionals are the place to be to discover the resources and solutions that can help you elevate your business and your team to the next level.  

This is where we grow.  This is where we connect.  This is where we RISE!  

Monday Night Event: CHOC Rocks!

Hey, we all love a good party, and CHOC knows how to throw one. Join us for our Monday Evening Event, where you can reconnect with old friends – and make a few new ones – while you enjoy tasty food and beverages from local food trucks. Then, it’s time to step into the spotlight as we host our first ever Lip Sync Battle.

This is the opportunity for all our CHOC members to unleash your inner rock star. You don’t have to sing a note, just bring your lip sync skills, your slickest moves, and coolest costumes to the competition. One act at each Fall Regional will be voted as the CHOC Rock Champs!

Featured Speaker

President & CEO Rick Rigsby Communications, Motivational Speaker, Best-Selling Author

Making an Impact             

You may be one of the 300 million people in the world who watched Rick Rigsby’s speech, “Lessons from a 3rd Grade Dropout”.  The speech, about the wisdom he gained from his parents, became a global phenomenon. 

Rick brings his own charismatic wisdom to CHOC’s Fall Regionals, as he taps into lessons handed down from past generations to shed a light on how true transformation and connection can take place in business, in our relationships, and in our own lives.

We all want to make an impact.  It’s how we enrich our business, our employees, our families, and ultimately, our communities. Dr. Rick Rigsby will share insights that will help you bring your authentic self to your work and your world, leaving a powerfully positive imprint on each person you meet.

Dr. Rick Rigsby is a USA Today, Amazon and Wall Street Journal best-selling author with engagements spanning the globe.  His audiences include Fortune 100 & Fortune 500 companies, service organizations, educational institutions, and professional sports organizations, including the NFL and PGA.   Rick is a former award-winning journalist, college professor and football character coach at Texas A&M University.


CHOC Welcomes ELFA and ROA to the 2022 Fall Regionals


This year, CHOC is once again pleased to provide your regionally specific STR benchmarking report. The STR program is used throughout the global hotel industry and is the premiere revenue analysis and benchmarking platform to compare your company’s progress to valuable industry data.

These sessions are specifically designed to support you and your regional performance, and are designed with both new and seasoned revenue managers in mind. Learn how to get the most out of ChoiceMAX by capitalizing on local competitive intelligence.